HBO Max is an American subscription video on demand streaming service owned by AT&T via the WarnerMedia Direct subsidiary of WarnerMedia, and was launched on May 27, 2020, in United States and in Latin America and the Caribbean on June 29, 2021. In certain territories of Europe and Asia it will be launched during the second half of that same year. While built around content from namesake premium television service HBO, it principally serves as a content hub for WarnerMedia’s various film and television properties, offering a range of original programming and library content from the company as well as additional content licensed through third-party distributors.
According to AT&T, HBO and HBO Max had a combined total of 67.5 million paying subscribers globally as of June 30, 2021, including 43.5 million HBO Max subscribers in the U.S., 3.5 million HBO-only U.S. subscribers (primarily commercial customers like hotels), and 20.5 million subscribers to either HBO Max or HBO by itself in other countries